Identify your values: What are the things that are most important to you? Identify your interests and your passions. What are your traits – your character? What do you want your brand to be? How do others perceive you? What are your long-term brand goals?

W5: Building and Communicating Your Personal Brand
Find and Read and Respond to the document that follow this topic: Create Your Brand Vision Guiding
Questions: Identify your values: What are the things that are most important to you? Identify your interests and your passions. What are your traits – your character? What do you want your brand to be? How do others perceive you? What are your long-term brand goals?
2. Create Your Brand Statement Questions to ask yourself: Where and how can you contribute value? What are your unique abilities and strengths? What keywords do people associate with you? Do you act consistently across all situations? What can you start, stop, and continue doing to build your brand?
3. Elevator Pitch Write down 2 to 4 sentences that you can say in 1 to 2 minutes.
Your elevator pitch should include a brief description of your current and future state that is positive and memorable. Include elements of your brand vision, brand statement, and personal /professional outlook/goals.
Building and Communicating Your Personal Brand BY Nate Luetters

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