The company’s founders have created an organizational culture of innovation. They have provided incentives for employees’ creative ideas and created testing laboratories where customers use the products and provide design feedback. The founders have also invited innovators in other industries, such as gaming and information technology, to improve on the designs. The founders have cultivated a company culture in which employees and founders are considered equal partners. The company structure is decentralized, and all employees can access the founders at any time for collaboration, shared decision-making, or relationship building. All company decisions are evaluated by all employees to ensure that everyone is committed to the decisions.
A-Reflect on at least two potential risks the company in the given scenario encounters in entering the new market, including a detailed description of the impact to the company.
B. Conduct a SWOT analysis of the company in the given scenario by doing the following:
1. Identify two internal strengths of the company.
2. Identify two internal weaknesses of the company.
3. Identify two external opportunities for the company.
4. Identify two external threats to the company.
C. Identify two strategic recommendations for the company in the given scenario that are based upon the SWOT analysis results in parts B1 through B4.
1. Justify a strategic recommendation from part C by explaining in detail the benefits of the recommendation to the company.
D. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased or summarized.
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