Describe the types of people you believe are most affected by this problem .How do you believe these people address this problem now? (What are their current alternatives?

Starter Step #4 – WTF!
Type brief responses to the questions below and save this file as first name last name– Step4.docx. Be sure to include supporting evidence where requested – a considerable portion of your grade will be based on the quality of evidence you provide. Ideally, this assignment would be a continuation of the previous “Google it!” assignment, but you can consider a different problem if you
prefer. The more empathy you have the easier it is to articulate “jobs to be done” and current
frustrations people experience when using currently available alternatives. Thus, you might consider a
problem that YOU find frustrating and personally meaningful so you can offer empathic insights that explain WTF!

1. Briefly describe a problem that interests you .

2. Describe the types of people you believe are most affected by this problem .

Copy and paste an image that provides evidence that your assertion about people experiencing this problem is credible . Briefly explain your interpretation of the evidence you provide . NOTE – a picture of your intended customer is NOT evidence. Think like a researcher – find data and/or commentary from credible sources.

3. How do you believe these people address this problem now? What are their current alternatives?
Copy and paste an image that provides evidence that your assertion about alternatives people “hire” to do this “job” credible. Briefly explain your interpretation of the evidence you provide . NOTE – a picture of a competing offering is NOT evidence.

4. What frustrations do these people experience because of this problem and limitations with current alternatives? . List 2-4 frustrations AND cite/describe the SPECIFIC EVIDENCE you’ve provided to support the validity of your conclusions. Make your case clear, compelling, and credible!

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