What will be done? When will it be done? Who will do it? How will it be done? 2. Budget Estimate the expected revenues  and expected costs of production, distribution, and marketing. The difference is the projected profit.

Our company is Hersey reese’s
1. Action programs Concrete marketing actions that you plan to take within the first year. What will be done? When will it be done? Who will do it? How will it be done?
2. Budget Estimate the expected revenues  and expected costs of production, distribution, and marketing. The difference is the projected profit.
the promotion budget is how you would allocate your dollars for promotion. Give yourself an amount and do the budget based on how much you would give to each type of promotion For the financial section, do a 2 year simple forecast and a breakeven

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