What does it mean to be authentic? How would you apply this to your brand/company? Why is it important to build relationships in business? What steps would you take to begin establishing these relationships in a professional environment?

Business Question
The essay has to answer the following questions:
What does it mean to be authentic? How would you apply this to your brand/company?
Why is it important to build relationships in business? What steps would you take to begin establishing these relationships in a professional environment?
What is the importance of brand equity? How would you build and measure brand valu

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