Which of the following is a subjective measure of brand equity?

1. All of the following are elements of a product except
a. brand name.
b. quality levels.
c. packaging.
d. warranties.
e. All of these are elements of a product.
2. Which of the following is a subjective measure of brand equity?
a. Brand name
b. Brand awareness
c. Brand quality
d. Perceived value
e. All of these are subjective measures.

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