Identify factors likely to affect the success of this response and your analysis of why you think it will be successful.

Expanding into one new countries with diversified offerings
G: Implementation steps, timeline and cost ; Since we focus on opening new stores in China, It’s better to open in a place where people often visit and cloud. So,  suggest to open in Shanghai since there are more international people compare to Beiging, and has more diverse community. Obviously, the store should be in middle of the city where everyone is easy to find and delivery. According to Franchise business review,
the cost to open a new Wendy’s is around 3 million dollars including liquid capital. Also, in order to open the Wendy;s and become a franchise partner, there is going to be a training program to operate the new store as originally planned and time varies based on the management experience of the prospective franchisee. After opening a first store in Shanghai, it’s possible to open the store in a different location in Shanghai or any other city. Once earned the popularity and uniqueness of Wendy’s it’s more easier to expand the store all around China.
H: Identify factors likely to affect the success of this response and your analysis of why you think it will be successful.
Opening Wendy’s in China may attract customers and burgers fans, but there are competition since there are many other fast food chains and restaurants that sells similar products like Wendy’s. For example, Mcdonads will have 4500 restaurants at the end of year which may have huge impact on Wendy’s due to popularity of Mcdonalds. However, Wendy’s can be successful to open the restaurant in China since many chinese people are not common with Wendy’s and they have unique menu of baked potato which non of the fast food chain has. Also, Wendy’s can have a country based menu which bring a lot of popularity to Wendy’s. Having Wendy’s in Shanghai provide customers many opportunity to try new food and attract customers.
https://franchisebusinessreview.com/post/wendys-franchise/
https://www.wendys.com/franchise-faqs
https://www.reuters.com/article/us-mcdonalds-china/mcdonalds-bumps-up-estimate-for-stores-in
-china-by-2022-idUSKBN1AO0DD

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