Does it look like they are adapting their content for the channel and the type of audience(s) likely to frequent that channel? Do they have visual/media consistency on their channels? Do they look like they have a cohesive “visual brand?

Guiding questions:
– Is there content that really resonated with  audiences that you think they should do more of? – How well aligned is the content with their stated mission/values? – Are there ways they could be more responsive to their audiences?

– Does it look like they are adapting their content for the channel and the type of audience(s) likely to frequent that channel? Do they have visual/media consistency on their channels? Do they look like they have a cohesive “visual brand?”

– Did you see any evidence of their social media being integrated with other mediums  – Based on your research make a recommendation for their social media strategy.

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