Guiding questions:
– Is there content that really resonated with audiences that you think they should do more of? – How well aligned is the content with their stated mission/values? – Are there ways they could be more responsive to their audiences?
– Does it look like they are adapting their content for the channel and the type of audience(s) likely to frequent that channel? Do they have visual/media consistency on their channels? Do they look like they have a cohesive “visual brand?”
– Did you see any evidence of their social media being integrated with other mediums – Based on your research make a recommendation for their social media strategy.
