Learning Outcomes:
⦁ Distinguish between different types and levels of strategy and strategy implementation environment of hypothetical and real-world organizations. (CLO3)
⦁ Gain insights into the strategy-making processes of different types of organizations (CLO4)
⦁ Understand the contribution of various functional areas e.g. production, marketing, purchasing, and supply management to the overall well-being of the organization. (CLO5)
⦁ Understand issues related to strategic competitive advantage in diversified organizations (CLO6)
This assignment includes 2 sections:
⦁ Case study
Assignment Question(s):
Read carefully the mini case No 18 from your textbook and briefly answer the following questions:
⦁ What is the competitive strategy used by Tesla Motors company?
⦁ Use the five forces of the M. Porter matrix to describe the industry that “Tesla Motors” belongs to.
⦁ Describe the different functional strategies of the Tesla Motors company.
⦁ Describe the relationship of Tesla Motors with its primary stakeholders.
⦁ Describe the market position of Tesla Motors.
⦁ Describe the core competency of Tesla Motors.
⦁ Describe any strategic alliance used by Tesla Motors? Was it successful? justify.
⦁ What are the main challenges that Tesla Motors faced?
⦁ Assess the competitive advantage of Tesla Motors in its market.
⦁ Recommend solutions for Tesla Motors to improve its competitive advantage.
