Why did Uber want to expand into China and what was so appealing about the Chinese market? What advantages did Didi have to help it win its competitive battle with Uber? What are the pros and cons of the merger between Didi and Uber China, comparing and contrasting their different expansion strategies and tactics while taking into consideration ethical leadership and alliances?

How Didi Fought Uber in China and Won: Next, Taking on the World

Your discussion this week will focus on the case study about Uber and its competitive entry into the Chinese market (p. 560 in the textbook). We once again visit the country of China, this time to look at the transportation ride-sharing sector of the market.

Reflecting on this week’s content focusing on ethical leadership, strategy, and alliances, discuss the following questions.

Why did Uber want to expand into China and what was so appealing about the Chinese market?
What advantages did Didi have to help it win its competitive battle with Uber?
What are the pros and cons of the merger between Didi and Uber China, comparing and contrasting their different expansion strategies and tactics while taking into consideration ethical leadership and alliances?

Embed course material concepts, principles, and theories, which require supporting citations along with two scholarly peer-reviewed references supporting your answer. Keep in mind that these scholarly references can be found in the Saudi Digital Library by conducting an advanced search specific to scholarly references.

Be sure to support your statements with logic and argument, citing all sources referenced. Post your initial response early and check back often to continue the discussion. Be sure to respond to your peers’ posts as well.

You are required to reply to at least two peer discussion question post answers to this weekly discussion question and/or your instructor’s response to your posting. These post replies need to be substantial and constructive in nature. They should add to the content of the post and evaluate/analyze that post’s answer. Normal course dialogue does not fulfill these two peer replies but is expected throughout the course. Answering all course questions is also required.

For Your Success

As you move to our last module in the course, be sure to complete the text reading and watch the videos before completing the required deliverables. It is important to give adequate time to master the concepts before moving forward.

Learning Outcomes

Evaluate ethical decision-making on a global level.
Discuss factors of control affecting decision-making authority given to overseas units.
Review strategic evaluation, the control process, and contingency strategies.

Readings

Required:

Chapter 11 in International Management: Culture, Strategy, and Behavior

Chapter 11 PowerPoint slides Chapter 11 PowerPoint slides – Alternative Formats in International Management: Culture, Strategy, and Behavior

Khan, S., Kusi-Sarpong, S., Arhin, F., & Kusi-Sarpong, H. (2018). Supplier sustainability performance evaluation and selection: A framework and methodology. Journal of Cleaner Production, 205, 964-979.

Sageder, M., & Feldbauer-Durstmüller, B. (2018). Management control in multinational companies: a systematic literature review. Review of Managerial Science, 1-44.

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