A SWOT analysis focuses on the internal and external environments, examining strengths and weaknesses in the internal environment and opportunities and threats in the external environment.
Answer the questions below – for each area of the SWOT analysis.
1. Strengths:
What advantages does the business have?
What does it do well?
What relevant resources does it have access to?
What do other people see as its strengths ?
2. Weaknesses:
What could the business do to improve?
What does it do badly?
Do others see the work processes, climate, systems, etc. as a weakness?
3. Opportunities:
Where are the good opportunities facing this business?
Are there any interesting trends it could take advantage of?
What changes in technology and markets are occurring on both a broad and narrow scale that might represent opportunities for this business?
What changes are occurring in social patterns, political administrations, population profiles, lifestyle changes, etc. that might represent opportunities?
4. Threats:
What obstacles does this business face?
What changes are occurring in social patterns, political administrations, lifestyle changes, etc. that might represent threats to this business?
Could any of its weaknesses seriously threaten its future?
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