Written Communication
Written Communication Transcript
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Learning Objectives
⦁ Identify the primary purposes for organizational writing and understand how various contexts and circumstances dictate its form and function.
⦁ Learn perfunctory strategies for effective organizational writing with special attention to tone, clarity, and simplicity.
⦁ Consider written communication as an unselfish means to serve specific audience needs across platforms on behalf of an organization’s brand.
⦁ Appreciate the value of written communication as it reflects an organization’s reputation and adaptability and affects its bottom line.
⦁ Identify perennial barriers to effective written communication, specifically those that evolve from the medium’s advantageous qualities, along with practical solutions aimed at minimizing negative consequences.
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