Advertising executive David Ogilvy, often called the father of modern marketing, once said: “Advertising is only evil when it advertises evil things. ” To what extent do you concur? Review the discussion on marketing to vulnerable populations in Chapter 8 of Hartman et al. (2021). Is such marketing ethically responsible? Is it justifiable?
Choose an example of a marketing campaign not specifically discussed in the textbook that targets a vulnerable population. Describe the marketing effort and the population targeted. Defend whether you believe marketing this product or products to the targeted population is ethically responsible.
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