In your opinion, what did Coca-Cola do right over the years? If you were Coca-Cola’s Chief Marketing Officer, what would you consider as options for the next strategic brand move?

Coca-Cola has shown enormous capacity to bend to the expectations of every culture with which it has dealt, and has done so for over 100 years. Beginning in 1886 as a medicinal cure for headaches, the brand became a popular beverage, growing through war times, through peace and love generations, even the high-tech generation. Despite sharp declines in carbonated soft drinks, Coca-Cola remains the premier beverage brand. Go online to Coca-Cola’s website where you will find a “history” tab. Identify what you believe to be key points in the timeline for the growth of the brand, and why you think those were important. The ads and commercials also tell a fascinating story of the brand’s success. In your opinion, what did Coca-Cola do right over the years? If you were Coca-Cola’s Chief Marketing Officer, what would you consider as options for the next strategic brand move?
To complete this assignment, review the Discussion Rubric PDF document.
Rubrics

Last Completed Projects

topic title academic level Writer delivered
© 2020 EssayQuoll.com. All Rights Reserved. | Disclaimer: For assistance purposes only. These custom papers should be used with proper reference.