Determine whether your favorite brand has a stated “brand promise.” If so, what is it? If not, identify one from another company of your choice. Remember the brand promise is usually different than a tagline or slogan.

Introduce yourself to your peers. Where are you from? What is your educational and/or professional background? What are your hobbies or interests?

• Share your initial thoughts on what brand means to you. How do brands impact your spending decisions?

• Choose one of your favorite brands from an industry such as e-commerce, automobiles, shopping, restaurants, technology, etc., to answer these questions.
o When making a purchasing decision, is the brand important to you? What about the brand resonates with you?

o Determine whether your favorite brand has a stated “brand promise.” If so, what is it? If not, identify one from another company of your choice. Remember the brand promise is usually different than a tagline or slogan.

o Do you have an emotional connection with the brand? If so, can you describe it briefly? Consider factors such as trust, respect, and other strong feelings. o When considering a purchase, do you look first for your favorite brand? This may be considered top-of-mind awareness or the first brand to come to mind. Provide an example of a brand that is on top of your mind.

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