5.3 – Marketing Plan: Brand/Product Strategy
Follow these standard formatting guidelines for your Marketing Plan deliverables:
• 12 point, Times New Roman font
• Double-spaced
• Title Page
• Reference List
Establish the brand platform describing the brand: promise, voice, personality, positioning, and strategic recommendations for building the brand.
Compose a description of the product or service being marketed and recommend improvements to fit the needs of target segments.
The product strategy should describe how marketing strategies will evolve as the solution progresses through the product life cycle.
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