How does Verizon use data analytics to “penetrate the market”?What impact does customer behavior data have on Verizon’s marketing strategy?

Video Case: Verizon Improves Its
Customer Experience with Data Driven
Decision-Making Verizon leverages Teradata’s data analytics platform to shift its operations from qualitative decision-making to evidence-based and data driven decision-making to improve the customer experience. Visit
www.Teradata.com and search for the video “Verizon: Using Advanced
Analytics to Deliver on Their Digital Promise to Help Customers Innovate Their Lifestyle.”
1. How does Verizon use Teradata to make decisions?
2. How do the three sectors of Verizon work together to create value
for the customer?
3. How does Verizon use data analytics to “penetrate the market”?
4. What impact does customer behavior data have on Verizon’s marketing strategy?

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