What is employer branding? What are the examples of a good employer brand? Can you name 2 companies that have a good employer brand? Can you also give an example of two companies that have a poor employer brand?

In 500 words, answer the following questions: What is employer branding? What are the examples of a good employer brand? Can you name 2 companies that have a good employer brand? Can you also give an example of two companies that have a poor employer brand? As a job candidate, what do you look for in an employer brand?
Have 2 citations (APA format).

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