What is B Labs and what was the origin and motivation of the founders to create this organization? What is a B Corp?

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make sure to write accurately and articulately as you answer the questions.
Each question can be answered as a separate short paragraph if that is easier.
You must include the following answers and analysis in your essay:
What is B Labs and what was the origin and motivation of the founders to create this organization?
What is a B Corp?
Briefly describe the key elements, process and focus of the B Lab certification process and the Impact Assessment
Why do you think that B Labs and B Corp certification has grown significantly since its founding in 2006, and especially in recent years?
What challenges do you think the B Corp movement might face, especially with larger companies becoming certified?
Why did Kristin Carroll believe that being a B Corp is so important to how Rescue Agency has been able to grow and expand its impact?READINGS:
REVIEW: B Corp website: https://bcorporation.net/
READ: How Athleta’s Purpose Shaped Its Response To The COVID-19 Crisis
Athleta (a Gap Company brand) talks about their response to COVID and how their B Corps
certification guided them
https://www.forbes.com/sites/christophermarquis/2020/08/06/how-athletas-purpose-shaped-
its-response-to-the-covid-19-crisis/#4e96aa03b272
READ the article below called: B Corps: 6 Reasons to Become One and Make a Global Difference
which is on the Rubicon website. Rubicon is a global leader in smart waste and recycling
solutions and an early member of B Corps.
B Corps: 6 Reasons to Become One and Make a Global Difference

B Corps: 6 Reasons to Become One and Make a Global Difference

Also watch the brief video What We Stand For embedded in this Rubicon article. Their Head
of Sustainability talks about the benefits of Rubicon being a B Corp
.https://rescueagency.com/
https://www.bcorporation.net/en-us/find-a-b-corp/c…
https://www.linkedin.com/in/kristincarroll/
https://rescueagency.com/b-corp
https://agentsofchangesummit.com/

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