Give the reasons behind their success? What is the added value of this marketing campaign for the company/organization?

Write a report discussing the following points:
Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2021-2022). For each campaign:
Give the reasons behind their success?
What is the added value of this marketing campaign for the company/organization?

Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign:
Why did the social media marketing campaign fail?
And what can we learn from them?

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