What were the business and corporate strategies of the company in the 3 year period? Was the underlying logic for these strategies sound or misconceived in relation to the external markets and/or internal capabilities? Critically apply appropriate strategic planning tools to provide a critical evaluation of the appropriateness and fit of the strategies selected .

Strategic management: Research project

Conduct research of relevant literature of case studies, annual reports, newspaper and business journal articles to address the task, the answer should also be underpinned by a number of strategic management theories and frameworks.

Company chosen is Shell plc.
What were the business and corporate strategies of the company in the 3 year period? Was the underlying logic for these strategies sound or misconceived in relation to the external markets and/or internal capabilities? Critically apply appropriate strategic planning tools to provide a critical evaluation of the appropriateness and fit of the strategies selected .

Specific criteria guideline:
Critical evaluation of the appropriateness and fit of your companies’ adopted strategies in relation to the external market and internal capabilities

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