Glamour Ladies Magazine vs A Men’s Magazine
Hypothesis, which references losing weight more/changing yourself the men’s or lady’s magazine.
Step 1: Identify and Collect Data
Step 2: Determine Coding Categories
Step 3: Code the Content for frequency, direction, in
Frequency – the number of times a particular code occurs.(words should be in the realm of weight loss, take this and lose weight try to find words that deal with weight loss or healthy exercise surgery or pharmaceuticals
The direction the way the content appears, positive, negative, opposite, support, etc.
Intensity denotes the amount of strength towards a particular direction.
Space refers to the amount of space assigned to the text or the size of the message.
Step 4: Check Validity and Reliability
Step 5: Analyze and Present Results:
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