Demonstrate the meaning of written or visual sources by systematically allocating their content to pre-determined, detailed categories and then both quantifying and interpreting the outcomes.

APA format, 4-5 pages

Objectives:
– To apply course concepts, theories and perspectives to the analysis of sport media.
– To learn about the methods (content analysis, discursive analysis) researchers use to study the media.
– To present these findings in an APA style, academic paper.

Definitions:

Content analysis: Demonstrate the meaning of written or visual sources by systematically allocating their content to pre-determined, detailed categories and then both quantifying and interpreting the outcomes. Involves quantitatively analyzing word frequencies, space measurements time counts , etc.

Ideological analysis: A type of textual analysis that seeks to get beyond the superficial (denotative) meanings embedded in the media to examine the more implicit (connotative) social meanings within that text. From these methods, the media is viewed as creating and recreating narratives, or stories that can be linked to wider ideas that circulate in our society.

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