Destination Marketing Management
Visit Destination Canada’s Consumer website
https://travel.destinationcanada.com
1. Describe the USP’s (Unique Selling Propositions) of this destination.
2. What is the ‘Brand’?
3. What type of tourists visit Canada?
4. What are the main markets for Canada?
5. Find 4 images that help visualize the ’brand ‘of Canada
6. What is the ‘tag line’ for Canada?
7. Find a recent marketing video for Canada (within last 4 years) – pleae include link.
8. What is the message that these videos are trying to portray?
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