Analysis with Tableau
Background:
The demand for college graduates with data analytics skills has exploded, while the tools and techniques are continuing to evolve and change at a rapid pace. This case illustrates how data analytics can be performed. As you analyze this case, you will be learning how to drill-down into a company’s sales data to gain a deeper understanding of the company’s sales and how this information can be used for decision-making.
This KAT Insurance Corporation data set is based on real-life data from a national insurance company. The data set contains more than 65,000 insurance sales records from 2017. All data and names have been anonymized to preserve privacy.
Instructions:
For each of the below requirements, complete the below steps and answer the corresponding questions.
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Requirement
Response
1.
Before loading your data to Tableau, review the Excel file (KAT-Data.xlsx). There are some typographical errors in the data set in the Region and Insurance Type fields. Find and correct these errors.
Briefly describe these errors to the right.
(3 points)
2.
Load the data into Tableau.
Rank the states from the highest total insurance sales to lowest total insurance sales. Sort the data by sales, from highest to lowest.
a. Which state had the highest sales? What was the total dollar amount?
b. Which state had the lowest sales? What was the total dollar amount?
c. What is the average amount of insurance sold per state? Which state had the highest average policy amount? Which state had the lowest average policy amount?
d. How many insurance policies were sold in each state?
e. Do any states not meet the $850,000 minimum sales level?
(1 point for each a through e; 5 points total)
3.
Rank the regions from the highest total insurance sales to lowest total insurance sales. Sort the data by sales, from highest to lowest.
a. Which region had the highest sales? What is the total dollar amount?
b. Which region had the lowest sales? What is the total dollar amount?
(2 point for each a and b; 4 points total)
4.
Who is the leading salesperson in each region?
(2 points)
5.
What is the total dollar amount sold for each type of insurance?
(2 point)
6.
Create a graph to show total dollar amount of each type of insurance sold, by region. What does this graph show?
(4 points)
7.
Create a map chart that shows total sales for each state. What can you surmise from this map chart?
(4 points)
8.
Analyze all the information you have gathered or created in the preceding requirements. What trends or takeaways do you see? Explain.
(6 points)
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