Read about company product flops. Do you see any similarities in the flops? What can companies do to protect against flops? What flop shocked you the most? Respond to two peers.
https://www.usatoday.com/story/money/2019/12/19/biggest-product-flops-of-the-year/40845703/
When Corporate Innovation Goes Bad — The 164 Biggest Product Failures Of All Time
https://www.inc.com/geoffrey-james/the-21-worst-product-flops-of-all-time.html
Then in another document
If you’re going to conduct marketing research, chances are, you’ll need to create a survey.
As a HCC student, you have free access to Microsoft Forms. Visit your student email (not in Canvas but in Office
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