Of the three main strategy options available to companies for entering international
markets, which strategy should Netflix select to enter China? The three strategy
options (Multidomestic, Global, and Transnational) are discussed on pages 141-144 in
Chapter 7 of your text. Study the case carefully and understand these three strategies well
and the other material in Chapter 7 to help you make your decision about what Netflix
should do. Organize your discussion by to enter China. Then, clearly state
your decision about which of the three strategies Netflix should select to maximize its prospects
for long run success in the China market.
P.S. it has to be 600 words
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