2.4 Illustrate techniques and skills of correct business research report writing; learn report writing style using an approved style; and, apply the basics of oral communication in a presentation of a project, including, proper speech, organization, use of graphical aids, and effective non-verbal communications.
3.1 Analyze effective business letters, memorandums, and case studies.
Assignment Question(s):
Part 1 (7 Marks)
Examine each of the following charts (Figures 1, and 2) and respond to the questions below:
Figure 1
Figure 2
Source: General Authority of Statics
⦁ Evaluate each one in terms of: (5 Marks)
⦁ title descriptiveness, (b) focal points, (c) information sufficiency, (d) ease of processing, and (e) takeaway message
⦁ Describe at least one effective aspect for each chart.
⦁ Make two recommendation for improving them.
Part 2
Persuading University Students to Start a Saving Account
⦁ Assume the role of a banker, create a message that targets university students and persuades them to start a retirement account.
⦁ Which psychological tools of influence did you use? Why?
⦁ Which kind of appeals did you use in this message? Would you consider this message to be catering more to emotion or logic? Explain.
Persuading Human Resources Manager for Promotion
⦁ Assume the role of an employee, create a message that targets the HR manger persuades him/her to promote you.
⦁ Which psychological tools of influence did you use? Why?
⦁ Which kind of appeals did you use in this message? Would you consider this message to be catering more to emotion or logic? Explain.
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