Who are the different players whose everyday behaviour is creating the problem?What is the specific problem you’ve chosen to focus on?

Okay so we are talking about the waste specifically after they have made the clothes,

so the clothes that dont sell and go to landfills and get burnt or incinerated and stuff like that

Developing a purpose-led business idea starts with a deep understanding of a specific

problem you’d like your business to transform.

Your essay should provide an initial analysis of this problem.

The better and more focused your analysis, the easier your innovation process will be.

Based on your own research , your essay should answer the

following:

1. What is the specific problem you’ve chosen to focus on?

2. What would be the benefit of solving or transforming it?

3. Who are the different players whose everyday behaviour is creating the

problem?

4. Why are they doing what they do?

5. What is preventing them from doing something different today?

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