Draft an email of 525 words to your director, outlining the value of the clients compared to the marketing investments. Use the concept of the Customer Lifetime Value (CLV) as support. Detail the following in your email:
Determine the company’s current Customer Lifetime Value (CLV) and Cost of Acquiring a Customer (CAC).
Conclude by recommending whether or not the marketing spending and costs are within an acceptable range.
Explain why the Customer Lifetime Value is important to consider for marketing investments, and how it supports your conclusion.
Recommend ways to increase Customer Lifetime Value (CLV) from a marketing perspective.
Recommend improvements that can support the ratio between CAC and CLV.
Explain how these improvements can influence these calculations. Format your assignment consistent with APA guidelines.
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