1. Which daily or weekly newspapers do you read? Indicate whether you read them occasionally or regularly. Which is your favorite newspaper? Why?
2. Are newspapers your principal source of news? Second or Third?
3. Do you subscribe to or read regularly Time, Newsweek, U.S News & World Report, or any other general-interest news weekly? Do you look at them online?
4. Have you ever read, or heard of, the following magazines of opinion: The Nation, the New Republic, and National Review?
5. Are there any specialized magazines – dealing with sports, computers, minorities, etc. – that you read regularly, or to which you subscribe?
RADIO AND TELEVISION
1. How many radios do you own? How much time would you estimate you spend in an average day listening to the radio? Is the radio usually on at home, at work, and in the car?
2. Indicate your favorite radio station and radio program. What is the main reason you listen to radio?
3. To which radio news reports do you listen? Is radio your principal source of news? Do you rely on radio for emergency reports and fast-breaking stories?
4. Do you ever listen to noncommercial radio stations like WNYC-AM/FM or WBAI-FM? If so, to which programs?
5. How many television sets are there in your household? How much time do you spend in an average day watching TV?
6. Which television news and public affairs programs do you watch regularly? Do you have a favorite network and local news anchors? Is television your principal source of news?
7. Do you ever watch any shows on public TV stations like Channel 13, WNYC-TV, or WNYE-TV? If so, which ones?
8. List your three favorite entertainment shows on television in order of preference.
9. Do you have a favorite television advertisement? Conversely, which ad do you find most irritating or disagreeable? In general, to what extent do you believe your behavior as a consumer is influences by advertising?
10. Do you listen to the radio or watch television while you eat your meals and when you go to bed? If so, does this enhance or hamper communication in your home? Are there conflicts in your home over radio and TV programs?
11. Do you sometimes attend professional sporting events, or do you almost exclusively watch them on TV?
12. Do you subscribe to cable television? What packages do your purchase and why. Do you believe that the extra expense of HBO is worthwhile?
Last Completed Projects
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