The brand as a whole — their purpose, positioning, voice, look, and consistency along with good quality food and outstanding service — is what makes up a memorable experience and a great restaurant that attracts customers and keeps them coming back. What are your impressions? What are their strengths and weaknesses?

Marketing Question
Write a one-page paper with your opinions of the chosen concept for the restaurant you studied. The brand as a whole — their purpose, positioning, voice, look, and consistency along with good quality food and outstanding service — is what makes up a memorable experience and a great restaurant that attracts customers and keeps them coming back.
What are your impressions?
What are their strengths and weaknesses?

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