Using a quantitative approach,discuss the effects of celebrity endorsements on social media on the fans of the celebrity endorsers:Identify some of the factors that are critical to a successful celebrity endorsement campaign on social media.

The intent of this research is to study, using a quantitative approach, the effects of celebrity endorsements on social media on the fans of the celebrity endorsers and to identify some of the factors that are critical to a successful celebrity endorsement campaign on social media

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