In the context of Postmodernity, the focus of brand management has evolved from managing the ‘Thing’ (a product/service) to managing the sociocultural‘Link’(with a product/service). Critically assess the validity of this statement.

‘In the context of Postmodernity, the focus of brand management has evolved from managing the ‘Thing’ (a product/service) to managing thesociocultural‘Link’(with a product/service). Critically assess the validity of this statement.
Discuss/explain the various aspects/points of your argument using theory and examples. [In other words, make sure to fully incorporate the evolution in modeling the process of branding and the supportive case/s discussed in lectures in your discussion (justification) before adding any external sources/cases].

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