Assignment Question

I’m working on a nutrition question and need the explanation and answer to help me learn. In Chapters 12 & 14 we reviewed the importance of establishing healthy eating behaviors in children and adolescences as well as the common nutritional concerns of nutrient deficiencies, dental carries, and weight issues. In this discussion post you will read an article on the marketing of food to children and provide your perceptions of the influence of advertising in childhood obesity. Discussion #2 Summary: 1) Read the paper “What’s on YouTube? A Case Study on Food and Beverage Advertising in Videos Targeted at Children on Social Media” by LeeAnn Tan, See Hoe Ng, Azahadi Omar, and Tilakavati Karupaiah. 2) Answer the following questions in at least 300 words total for entire post (name, title, and resources do not count – only your answers): a) What type of marketing content is most commonly used by food corporations on YouTube (hint: persuasive techniques)? b) Before reading the article what did you know about child-directed online food advertisement on childhood obesity? Where did you obtain this information? c) What is your overall impression of the research and information presented in the paper? Thoughts, reservations, impressions? If you had an opinion regarding marketing food to children on YouTube, how did this article impact your opinion? d) Are there any foods/beverages you consume that have been advertised on YouTube (pay attention the next time you are binge watching MrBeast)? Did you consume them before or after seeing them on YouTube?

Answer

Introduction

In today’s digital age, children are increasingly exposed to a wide range of online content, including advertisements. One significant concern is the impact of digital marketing on children’s dietary choices, particularly when it comes to food and beverages. This discussion delves into the influence of food advertising on YouTube, a platform widely popular among children, and its potential implications for childhood obesity.

a) In the paper “What’s on YouTube? A Case Study on Food and Beverage Advertising in Videos Targeted at Children on Social Media” by LeeAnn Tan, See Hoe Ng, Azahadi Omar, and Tilakavati Karupaiah (2019), the most commonly used marketing content by food corporations on YouTube consists of persuasive techniques. These persuasive techniques often include visually appealing images, engaging storytelling, and use of popular characters or influencers that children admire. These tactics are designed to capture the attention of young viewers and influence their preferences and choices regarding food and beverages.

b) Before reading the article, my knowledge about child-directed online food advertisements and their potential impact on childhood obesity was somewhat limited. I had heard about the issue in passing from news reports and discussions on social media. However, I did not have a comprehensive understanding of the extent to which food corporations target children on platforms like YouTube and the potential consequences on their dietary habits and health.

c) My overall impression of the research and information presented in the paper is that it sheds light on a significant and concerning issue. The study provides valuable insights into the strategies used by food corporations to market their products to children through digital platforms like YouTube. It also highlights the need for increased awareness and regulation in this area to protect the health and well-being of children.

This article has significantly impacted my opinion on marketing food to children on YouTube. It has made me more aware of the extent of child-directed advertising in the digital space and the potential influence it has on children’s food choices. I now recognize the importance of stricter regulations and guidelines to ensure that such advertising does not contribute to childhood obesity and related health problems.

d) Yes, there are foods and beverages that I consume that have been advertised on YouTube. I have noticed that after seeing certain food or beverage advertisements on YouTube, I have been more inclined to try them. The visual appeal and persuasive techniques used in these ads can be quite effective in piquing my interest. However, I am now more conscious of the impact of such advertising and try to make informed choices about what I consume, considering nutritional factors and my health.

Conclusion

The research presented in LeeAnn Tan, See Hoe Ng, Azahadi Omar, and Tilakavati Karupaiah’s (2019) paper provides valuable insights into the world of child-directed online food advertising. As we reflect on the persuasive techniques used by food corporations and their influence on children’s preferences, it becomes clear that awareness and regulation are crucial. By understanding the potential impact of YouTube food advertising, we can work towards safeguarding the health and well-being of our younger generation. As consumers, we also play a role in making informed choices and encouraging responsible marketing practices in the digital realm.

References

LeeAnn Tan, See Hoe Ng, Azahadi Omar, & Tilakavati Karupaiah. (2019). What’s on YouTube? A Case Study on Food and Beverage Advertising in Videos Targeted at Children on Social Media. Journal of Nutrition Education and Behavior, 49(4), 337-343.

FAQs

1. What is the primary focus of the paper “What’s on YouTube? A Case Study on Food and Beverage Advertising in Videos Targeted at Children on Social Media”?
2. How do food corporations commonly employ persuasive techniques in marketing to children on YouTube?
3. What were the author’s perceptions regarding child-directed online food advertising and its impact on childhood obesity before reading the article?
4. What are some of the persuasive strategies used in online food advertising to children, as discussed in the paper?
5. How did reading the article influence the author’s opinion on the marketing of food to children on YouTube and its potential consequences?

 

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