Identify the industry of your chosen company and research trends in the industry; identify the top two or three major competitors of your company and research their current financial ratios.

Industry Analysis: identify the industry of your chosen company and research trends in the industry; identify the top two or three major competitors of your company and research their current financial ratios using a website like marketwatch.com.

Benchmark your calculated ratios to industry averages and a top competitor; explain how your company’s financial performance compares to the industry; identify opportunities and threats for your company in the context of the industry.

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