Real Life Case Study-Individual Report
The assessment consists of a formative and a summative element.
Formative Assessment
The formative task is there to help you complete the summative assessment task successfully.
The formative process is important because it will help you address the task more fully and therefore contributes to your learning and understanding of how to manage and small and medium enterprise and help you develop your business development &planning skills in relation to SMEs.
Summative Assessment
This task is an individual piece of work. This assignment is designed to give students some exposure to Secondary data analysis. This will hopefully encourage students to carefully ground their work in the experiences of real-life entrepreneurs or small business owners. As always though, this is an academic piece of work, and as such it is expected that students will engage actively with the academic literature in this area.
You will be required to undertake a detailed evaluation of an existing small or medium sized enterprise SME of your choice
The SME can be any business that conforms to the definition of an SME. (needs to be inside uk)
You should critically evaluate the small and medium sized business start-up process and then design a growth/development strategy for the business.
You will present your findings in a report and make clear and costed recommendations
During the evaluation and analysis of your chosen SME, you should try to determine the following during the research:
The SME Background and SME start-up processes.
The business concept and any sources of competitive advantage (including any use of e-commerce if appropriate)
The current level of demand and the competitive environment
Conduct a SWOT analysis for your SME and identify the current growth and development strategy
Managing and running small and medium enterprise:
Suggest a suitable leadership style/styles that entrepreneur/ small business owner could use to take the company through its next stage of growth and development(100 words). Give reasons using suitable theory/theories and at least one journal article that talks about leadership for entrepreneurs.( (150 words)
Suggest a suitable organisational culture type that entrepreneur/ small business owner could use to take the company through its next stage of growth and development(100 words).. Give reasons using suitable theory/theories and at least one journal article that talks about leadership and organisational culture. (150 words)
Your proposal for the future growth/development strategy for the SME
You should make use of all available sources and current thinking on SMEs should be central to your analysis and illustrated with reference to current articles from relevant journals and from broadsheet newspapers (e.g. Financial Times ). Use should be made of the library’s electronic databases such as Science direct, Emerald, etc.
You should apply theoretical concepts and models relating to the entrepreneurial process and to the various stages of growth and development of the business.
Once you have done your research you will need to write your report in which you will present your findings and your recommendations for the future growth and development for the business.
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