We are told that Location-Based Marketing is about connecting people, places and media. What are the ethical considerations around businesses?Discuss

▪ Word Limit: 1500 words (excluding cover page/table of contents,

reference/bibliography) and add tables, images or charts/diagrams in appendix)

Now consider the following questions:

1. What are the advantages/disadvantages of location-based advertising

communications discussed ?

2. Discuss the advantages/disadvantages of M-Commerce over E-Commerce.

2) indicating which you think are the most important and why?

3. Discuss how the five Location-Based services mentioned in Video 3 could benefit

a typical SME of your choice?

4. We are told that Location-Based Marketing is about connecting people, places

and media . What are the ethical considerations around businesses?

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