write a short marketing plan for a fictitious company, Clippy Corporation.What market segments exist, which segment(s) should they target, and why?Explain

 

Your task is to write a short marketing plan for a fictitious company, Clippy Corporation. Details on Clippy are provided below these instructions. Your plan should address the following key questions:

Segmentation and targeting: What market segments exist, which segment(s) should they target, and why?

Positioning: What will their market position be and why?

Launch: How will they launch the company and acquire their first customers? What communications and/or sales approaches will be taken?

Growth: How will they grow the company beyond the first year? What ongoing communications and/or sales approaches will be taken for existing customers and new customers?

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