Researchers have defined many formal methods for idea generation. Out of these, we have chosen seven main strategies that we believe are effective in the generation of entrepreneurial ideas:
analytical strategies
search strategies
imagination-based strategies
habit-breaking strategies
relationship-seeking strategies
development strategies
interpersonal strategies11
Innovations and inventions are often paired together, but the difference between them lies in demand. Inventions, by definition, score highly for novelty, but if an invention does not reach the market or appeal to consumers, then it will be rendered useless. Inventions that succeed in finding a market move to the innovation stage.
One of the remarkable things about generating ideas, especially ideas that come from imagination-based strategies, is that one idea can lead to another, yielding a pipeline of great ideas – that may impact the world.
For this week, discuss the following:
Out of the different idea generation strategies discussed in the text, which is most beneficial to you and why?
Use Textbook and Another Internet Source
Make sure to reference at least one source of your choosing, within your initial post to support your thoughts, by using proper in-text citation. You may use a minimum of one direct quote or a paraphrase. Include the source in the correct APA format, listed beneath a References header.
TEXTBOOK SOURCE 1:
Murray, H.M.N.C.P.N.E. L. (2020). Entrepreneurship. [VitalSource Bookshelf]. Retrieved from https://bookshelf.vitalsource.com/#/books/9781544354644/
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