How does an organization get customers involved in providing feedback for the future development of  a product or is this even possible?

 

In a rapidly changing technologica l,competitive ,economic ,and social environment ,many factors may affect customer expectations and loyalty ,including value perception and how often and the method used by organizations to interface with customers within the market place.

Many organizations claim that they are customer-driven,or customer-focused.

How do organizations know really who their customer is, what his/her needs are,and where she/he comes from,and ifshe/he a new or repeat customer(I sthis important to know)?

Does it cost more money and effort to catch a new customer or retain a current customer?

•How does an organization get customers involved in providing feedback for the future development of  a product or is this even possible? Are there companies ou t there that do this on a regular basis and are they successful?

•Please respond to-“The customer always right”and what trends shape this catch phrase?

Do you believe this statement to be true? Why or why not? Does this really mean that they “know” quality services or products?

Is customer satisfaction the key to retention/repeat business?

•Please discuss your definition of” voice of the customer”and then discuss your organization’s strategy to engage the voice of the customer(internal or external)and offer a plan to increase the visibility of the”voice of the customer”within your organization.

If you do not know your organization’s strategy,generate your own strategy that you would employ in regards to the voice of the customer.Please use your readings to substantiate your thoughts.

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