Students will read four different scenarios and determine the following: Which research method tool is being utilized?  Was the study deductive or inductive? Did the researcher assume an obtrusive or unobtrusive role?

What type of data was collected quantitative or qualitative?  Thus, each response will have four (4) answers, as students will need to respond each question listed above.

QUESTION 1
Dr. Cheney researches culture and social movements, specifically how social movements generate social change by challenging commonly-held values. In order to study this process, she focused on an organization, Vegan World Network, which attempts to persuade community members to forgo the use of animal products for food or clothing. Since no previous research had been conducted on a group of this type, Dr. Cheney decided to attend the group’s monthly meeting.

During the meeting she introduced herself, her research project, and asked permission to observe the group during meetings, protests, and other activities, which she was granted. After 6 months of observation Dr. Cheney began to ask group members a series of open-ended questions about their eating habits, political goals, and biographical history.

What research method tool is being utilized in the scenario? Was this study deductive or inductive? Did the researcher assume an obtrusive or unobtrusive? What type of data was collected quantitative or qualitative data?  (Need to provide 4 answers)

Participant Observation
Controlled Experiment
Survey Research
Field Research
Content Analysis
Secondary analysis
Deductive reasoning
Inductive reasoning
Obtrusive role
Unobtrusive role
Quantitative data
Qualitative data

QUESTION 2
Dr. Hernandez researches the impact of media on society. Previous research indicates that people exposed to advertisements are impacted by them in significant ways. This supports the theoretical framework (theories) on cultural studies.

In order to test this, he randomly places volunteers in one of two identical computer labs. In the first lab, the volunteers are shown Saturday morning cartoons and then asked about which mayoral candidate they would be most likely to vote for and why.

In the second lab, the volunteers are shown a series of political advertisements for the upcoming election and then asked the same series of questions about which mayoral candidate they would be most likely to vote for and why. Afterwards, Dr. Hernandez compiles the interview responses of each group and compares them against each other.

Which research method tool is being utilized in the scenario? Was the study deductive or inductive? Did the researcher assume an obtrusive or unobtrusive role? What type of data was collected quantitative or qualitative data?  (Need to provide 4 answers)

Participant Observation
Controlled Experiment
Survey Research
Field Research
Content Analysis
Secondary analysis
Deductive reasoning
Inductive reasoning
Quantitative data
Qualitative data
Obtrusive role
Unobtrusive role

QUESTION 3
Dr. Asamoah studies the relationship between religion and politics.  The theoretical framework about religion and politics suggest that the strength of religious beliefs was the most significant predictor of support for public policy.

In order to assess this finding she constructs a series of close-ended questions that gathered basic demographic information, level of religious commitment, political ideology, and support for recently proposed government policy.

These questionnaires were then mailed to randomly selected individuals around the country. After the questionnaires were returned and tallied, they were analyzed using a sophisticated statistical program.

What research method tool is being utilized in the scenario? Was this study deductive or inductive? Did the researcher assume an obtrusive or unobtrusive?  What type of data is being collected?  (Need to provide 4 answers)

Participant Observation
Controlled Experiment
Survey Research
Field Research
Content Analysis
Secondary Analysis
Deductive reasoning
Inductive reasoning
Obtrusive role
Unobtrusive role
Quantitative data
Qualitative data

QUESTION 4
Dr. Kagawa researches how advertisements portrays women.  Previous research on the subject suggests that women are typically showed in subordinate to or dependent on others, or as taking instructions from men. Women engaged in caressing and touching gestures more than men.  Even women portrayed in leadership roles, they were likely to be shown striking seductive poses or gazing out into space.  Dr. Kagawa begins by collecting popular magazines from the last twenty years and analyzing the way women are portrayed.

Dr. Kagawa intention is to uncover different themes and messages about how women are portrayed in advertisements, Dr. Kagawa outlined four questions, suggested by the research literature. To collect data, each of the magazines were viewed three times. Coding entailed taking detailed notes about the different poses, how women were located in relation to men, the interactions between the women and others in the ad.

Dr. Kagawa analysis revealed three primary themes across the ads.  In interpreting these three themes, the researcher identified several sub-themes, as well as points of contrast.  Where appropriate, connections were made to existing theories, either as points of comparison or as extensions to earlier work.

What research method tool is being utilized in the scenario? Was this study deductive or inductive? Did the researcher assume an obtrusive or unobtrusive?  What type of data is being collected?  (Need to provide 4 answers)

Participant Observation
Controlled Experiment
Survey Research
Field Research
Content Analysis
Secondary Analysis
Deductive reasoning
Inductive reasoning
Obtrusive role
Unobtrusive role
Quantitative data
Qualitative data

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