Apply 2 of the following marketing theories to the same company used in task one and critique how effectively they have been implemented, in the last two years.

Task 1 : You are working as a marketing consultant. You have been instructed to undertake research into the current promotional techniques, targeting UK residents, of one of the following Automotive or Estate agency companies (more details in the attached document)

Task 2 : Apply 2 of the following marketing theories to the same company used in task one and critique how effectively they have been implemented, in the last two years.

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