Based on your understanding of Tom’s experience and operating environment, identify and describe the benefit of ONE of the concepts or business practices you think would be of value and how you think it will contribute to his development manager and/or business success.

aper detalis:

Based on your understanding of Tom’s experience and operating environment, identify and describe the benefit of ONE of the concepts or business practices you think would be of value and how you think it will contribute to his development manager and/or business success. Take into account the current global COVID pandemic when selecting tools. see below

Let’s return our attention to Sun City Boards and its owner, Tom Wilson. Dani travelled to Tom’s operations on the West Coast and confirmed her suspicions that the problems the organization is facing are due to a lack of planning. Dani is meeting with Tom to report on her findings and to submit her recommendations.

“OK Tom, I’ve spent the last several days going through your operations and records, and I’m confident that there are actions you can take that will help turn around the business.”

Tom lets out a long sigh and says, “Dani, you have no idea how glad I am to hear that. So at a high level, what’s the problem?”

“In a nutshell, the problem with Sun City Boards is that you have lost your focus and there is no clear plan for moving forward.” Tom looks confused, so Dani explains. “When you started the business, what was your vision?”

Tom answers, “To set people free from the earth … free to ride the waves.”

“Perfect!” Dani responds. “And how were you going to do that?”

Tom thinks for a moment and then emphatically declares, “We will strive to provide the absolute best in high-end surfboard design and production!”

Dani tells Tom that he has just created the vision and mission statements for Sun City Boards. She further explains, “You have to start creating a focused plan that will help the organization deliver on its vision and mission. The reason your company is struggling is that there is no clear roadmap to success.”

Tom asks, “What do you mean?”

Dani continues, “When you started the company you were very successful because you focused on one key thing—making the best surfboards anyone had seen. As a result, everything your business did revolved around that core idea.”

Tom interrupts, “OK Dani, I think I see where you’re headed. When we started making money in the early days, I began to start expanding into other areas without a lot of thought. I listened to salespeople who came in and told me that I should branch out into low-end surf gear, then swimwear, then camping gear. Customers don’t know what we’re all about any more. And neither do my managers and employees.”

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