What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using: (a) an online survey of a cross section of Internet households; or (b) an online survey of Carmex Facebook likers?

For this discussion, also read and watch the case: Carmex (A): Leveraging Facebook for Marketing Research (Links to an external site.).

1) What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using:

(a) an online survey of a cross section of Internet households; or

(b) an online survey of Carmex Facebook likers?

2) (a) On a Facebook brand page, what are “engagement” and “likes” really measuring? (b) For Carmex, which is more important and why?

3) After watching the TED Talk by Malcolm Gladwell titled “Choice, happiness, and spaghetti sauce (Links to an external site.)”, provide three (3) takeaways/things you learned from the video.

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