Evaluate how marketing techniques and tools can support the strategy of an organisation and how this impacts on the marketing plan.

Task 1:
Investigate control mechanism in an organisation operating globally.

Guideline word count: 750 words

Evaluate how marketing techniques and tools can support the strategy of an organisation and how this impacts on the marketing plan.

Investigate the strategic alternatives for achieving organisational goals

Determine marketing methodologies and approaches that contribute to a marketing plan within complex organisations Assignment Brief – Strategic Marketing Page 2 of 3

Task 2:

Be able to produce a strategic marketing plan

Guideline word count: 900 words

Identify the purpose of marketing plan.

Develop a marketing plan that will achieve strategic objectives for a complex organisation

Examine the role of pricing, product and advertisement planning in strategic decision making

Task 3.

Demonstrate an ability to formulate and access international marketing strategies
Guideline word count: 750 words

Plan, segment and position the product in to achieve the target market.

Promote the marketing plan in support of strategic objectives

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