Critically review relevant literature, theories, concepts and findings taken from an appropriate balance of academic, and practitioner, sources to explore what is meant by ‘disruptive innovation’ .

Disruptive Technologies Master MSc Digital Marketing 3,000

Words Critical review presented in a report on Netflix

NETFLIX

1. Engage in current critical debates within the digital and social marketing domain.

2. Provide innovative solutions to complex digital marketing challenges.

3. Critically engage with both academic and practitioner literature and reflect upon their implications in the analysis of digital and social marketing strategy

4. Critically evaluate, adopt and use relevant technology-based marketing and professional learning tools

Task:

Critically review relevant literature, theories, concepts and findings taken from an appropriate balance of academic, and practitioner, sources to explore what is meant by ‘disruptive innovation’ .

For a digital tool or technology of your choice, reflect critically upon why your selection might be considered ‘disruptive’, using theory and market data to support your choice, and discuss its impact on the current digital and social media marketing landscape.

Word limit: No more than 3000 words including figures and graphs. This is a discursive piece of work so the use of tables would not normally be appropriate.

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