Write a research paper comparing the key ideas that should be considered in understanding how Media Dependency Theory and Uses and Gratification Theory (Katz & Blumler) addresses the emerging issue of social media addiction within individuals.

Description

This is a research paper specifically focusing on the Advanced Communication Theory module.

You need to write a research paper comparing the key ideas that should be considered in understanding how Media Dependency Theory (Ball-Rokeach & DeFleur) and Uses and Gratification Theory (Katz & Blumler) addresses the emerging issue of social media addiction within individuals.

This assignment introduces the comparison and contrast between two theories on the specified issue by applying the theories on the issue and discuss the two different angles of analysing the issue.

You must provide answers to all of the subheadings and must fit within the word count. You must clearly inform the reader about understanding how both theories addresses the specified issue.

The research paper should be in Times New Roman font, 12 size and 1.5 spacing. APA-styled reference list must be included at the end of the research paper. The research paper needs to be a 2500 WORD research paper maximum.

You need to present your answers and arguments of the research paper to be fully supported by evidence from appropriate academic references (academic websites, journal articles, studies) that have come from a reliable and trustworthy source.

When using empirical evidences within the main arguments, you should provide the in-text citations referencing the empirical evidence with the author’s last name and year of work i.e (Andrews, 2004) and of course, include all the in-text citations in the bibliography at the end.

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