With this assignment you will complete the Global Marketing Plan for your mentor company that you began working on in Week 2 of this course.
In your paper,
Under an Executive Summary heading
Summarize the rational of your plan.
Under an Environmental Analysis heading
Analyze the environmental situation of your mentor company in global arena based on Economic, Trade, Social and Cultural, Political, Legal, and Regulatory factors.
Then select a country in one of these regions: Latin America, Middle East, and Africa and provide a situational analysis of that country considering the following criteria: demographic, economic, trade, social, cultural, legal, regulatory, and political factors.
Discuss how market research, information systems and big data will help you understand the region better.
Under a General Strategy heading
Explain your segmentation, targeting, and positioning strategy for that line of product in the new region.
Discuss your market entry strategy including export selling and sourcing activities, if any.
Under a Specific Plans and Strategies heading
Explain your competitive advantages strategies to compete against five industry forces.
Formulate the 4Ps:
Product and brands
Price
Place
Promotion with a special focus on digital media and IMC
Discuss the company’s CSR and social responsiveness strategies particularly in the selected region.
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