A very long time ago, the Ancient Greeks realized that being able to persuade others is a key to organized society. Leaders must rally others to their cause, and lawmakers much reach consensus. As one of the first democracies, this was especially paramount in ancient Greece where politicians needed to win over the hearts and minds of their constituents to be elected.
The ancient Greeks realized the vast power of rhetoric in civic life. They recognized that rhetoric had the power to bring people together and the power to drive them apart. They realized that rhetoric could appeal to noble human feelings like empathy and logic, but also to base human feelings like anger and prejudice. In so, some ancient Greeks decried the teachers of rhetoric as immoral magicians who cast spells over their audiences.
Other Greek thinkers, however, refrained from moral judgement of the persuasive arts and sought only to better describe how people are persuaded. Aristotle was one ofthose thinkers. The basic categories that Aristotle used to break down the elements of persuasion still apply today.
They are as discussed by modern rhetors as they were in Ancient Greece.
In this first paper,you will write a short (2-3 page double-spaced) Aristotelian rhetorical analysis of a political ad of your choice
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